Thank you for your interest in becoming a featured brand in the SSE Virtual Pop-UP. The virtual Pop-UP provides small businesses digital growth opportunities by driving traffic to featured brand's online website thereby: increasing brand awareness and promoting sales for the small businesses we feature.

How it Works:

If the Virtual Pop-Up option is selected in your application Your brand is added to the Virtual Pop-Up shop within 5-7 business days. The listing will  remain active for 30-90-days after it is listed. Over the course of the 30-90 days, your brand is  featured on Sip Shop Eat social media  through one or more feed post(s) and stories (including swipe-up link to the URL enclosed in your submitted application). SSE will also feature your brand through a dedicated e-blast for your brand over the 30 day period. Each feature is shared once or more throughout our network. Additional posts are at the discretion of the SSE team.

If "Shop Listing," is selected your brand is added to the Virtual Pop-Up Shop  listing only (for 30-90 days). All other features are not included in the "shop listing," only.

SSE uses digital marketing strategies to drive traffic to the virtual site. This includes paid advertising on Facebook and Instagram, Native Advertising (Promotion of editorial style blogs embedded in high traffic websites) and network marketing. We do not rely on our brand partners to supply images or wording. We create promotional ads and posts internally. 

Instagram Live and IGTV: Instagram live is a tool provided by Instagram that allows you to stream in real time. If you choose to go live with us a part of your virtual Pop-UP package, you will be given a link to schedule the date of your live. At the time of your live SSE will initiate the live and ask that you navigate to the live stream requesting to "Join Live," We will ask you a series of questions about your brand, how it got started, what motivates you and discuss the products you are interested in promoting. We advise that you have the products on hand. Once the live is completed we will publish the recap to our IGTV. 

IGTV is the alternative to IG Live. Brands may create a video of their choice that highlights their brand and products. We ask the the video ranges from 2-5 minutes. We will share it on the SSE Instagram page after it has been emailed to us.

Both Instagram Live and IGTV are optional. If you are camera shy you do not have to participate in this portion of the virtual Pop-Up.

We are so excited to work with you and spotlight your brand! We hope it brings awareness to your brand, increases your web based traffic and social following as well as generates sales! We of course have no control over your individual experience.

Virtual Pop-UP Frequently Asked Questions

What is a virtual Pop-UP?

Sip Shop Eat is an online curated Pop-Up shop with rotating brands from all over the World. Sip Shop Eat spotlights these select brands through its network of over 17K+ food, style and drink lovers; paid ads and social media promotion. Brands are featured on in the SSE virtual shop for 30-90 days. SSE selects an image(s) from the brand partner's website and links to the brands chosen URL. The SSE team creates custom content for each brand including social stories, feed posts, Blog posts and dedicated e-Blasts *90-Day Virtual Pop-UP only. Note: Brands selecting shop listing only do not receive custom content development or dedicated promotion.

How do I participate?

Complete our application and wait to hear from us! Once the confirmation email is sent you will receive the appropriate links for scheduling your IGTV or Live. Once approved it may take of to 5-7 business days for your virtual marketplace listing to go live.

What is the selection criteria?

We love brands so we're pretty much open to anything. Vendors must review and accept the Vendor Agreement, complete our application and be prepared to fulfill direct customer orders. We generally seek brands that fit our general aesthetic and fall into a product based business. Brands should express enthusiam for promoting their partnership with SSE also driving their own audience to the platform to Discover, Shop and Experience collective experiences SSE offers.

How will it work if/when I am selected?

Following submission of your completed application, we will reach out to confirm that you have been selected via email. We will send you a link scheduling for posting your IGTV or IG live. Approved brands are listed within 7 business days and remain active for 30 days, 90 days for the 90 day option. Within the selected time period brands will be featured and promoted. Rest assured we will tag all your posts on Social Media when promoted. To view your e-Blast, you will need to subscribe to Note: We can not gaurantee sales.


Please go to the Pricing Page for current virtual Pop-Up pricing lists. All fees are non-refundable or transferrable. Pricing:

When will my social posts be scheduled?

Your social (Instagram + Facebook Feed posts and stories) will go live some time within the 30-day timeline. SSE posts are scheduled in advance weekly. Each brand is featured over the 30 day period in a first come first serve fashion. Each brand will be featured before the 30 day period ends. Each posts will be tagged and linked to the URLs specified in your application.

What should I do for IGTV?

IGTV is a platform for which longer length videos may be shared/promoted on Instagram. IGTV is another way for brands to share and promote their offerings to the SSE community. You may consider any creative concept as SSE always encourages vendor expression and creativity! You can do anything from a product review, tutorial, demonstration, recipe, or event! We leave it ALL up to you. Just send us a copy and select a date you'd like the video to post on the calendar through the Calendly link. The IGTV will be published to SSE social pages on or after the selected date. Here is an example:

What is the IG Live option?

If you choose to go Live on IG: - You may choose a QA or a Live selling event. Once you decide, you will be issued a link to schedule either. For the QA SSE will develop 3-5 questions for discussion with the Brand founder and the CEO/Founder of SSE: Taylar. On the date of scheduled InstaLive. You will navigate to the Sip Shop Eat page on Instagram. Once the Live starts request to Join the Live. Taylar will welcome you and the conversation will begin. Here is a recap from a recent LIVE: For more support joining the Instagram Live, see here:

Camera Shy? Here's some tips.

It's normal to be camera shy when the spotlight is on you. We get it. The truth is the SSE community loves to meet the makers... so they want to see you! Just be yourself. Get into it. Get out of your own head and just have fun. Talk about your amazing business that you work so hard for. We love you, our community will too. 1. Look and feel your best! Whatever that means for you. Some want to wear their best dressed and put their faces on. Others just want to lay in bed. It's all up to you. 2. Elaborate and keep the conversation going. Answer with open-ended answers. Avoid Yes/No answers. 3. Be creative, show us some BTS. Show us some exclusive pieces. Tell us what inspires and motivates you.



Join our Mailing List...

Follow us @sipshopeat

  • Instagram - White Circle
  • Facebook - White Circle

EVENT HOURS/ Location:12-6PM

NY: 76 Verona St

Brooklyn, NY 11231

SF: 590 Sutter St, 94102

600 Mason St, 94102

San Francisco, CA

LA:12503 Venice Boulevard,

Los Angeles, CA 90066

©2023 by SIP. SHOP. EAT!. Proudly created with