Virtual Vendor Questions

Thank you for your interest in becoming a featured brand in the SSE Virtual Pop-UP. The virtual Pop-UP provides small businesses digital growth opportunities by driving traffic to featured brand's online website thereby: increasing brand awareness and promoting sales for the small businesses we feature.

How it Works:

If the Virtual Pop-Up option is selected in your application 5-10 of your brand's best-sellers are added to the Virtual Pop-Up shop within 5-7 business days. The listings will link back to your website for order fulfillment.  Remaining active for 90-days after it is listed. Over the course of the 90 days, your brand will be featured in seasonal promotions (Spring, Summer, Winter, Fall and Holidays).


Your brand will be featured on Sip Shop Eat social media  through one or more feed post(s) and stories (including swipe-up link to the URL enclosed in your submitted application). SSE will also feature your brand through a dedicated e-blasts featuring specialized promotions. Each feature is shared throughout our network. 

We will purchase products from your website to try, review and create custom content with. Depending on the content it will be shared on various platforms and the SSE website. In additional, SSE will sponsor a giveaway featuring your brand and facilitate the ordering and shipping to the selected winner.

SSE uses digital marketing strategies to drive traffic to the virtual site. This includes paid advertising on Facebook and Instagram, Native Advertising (Promotion of editorial style blogs embedded in high traffic websites) and network marketing. We do not rely on our brand partners to supply images or wording. We create promotional ads and posts internally. 

Instagram Live and IGTV: Instagram live is a tool provided by Instagram that allows you to stream in real time. If you choose to go live with us a part of your virtual Pop-UP package, you will be given a link to schedule the date of your live. At the time of your live SSE will initiate the live and ask that you navigate to the live stream requesting to "Join Live," We will ask you a series of questions about your brand, how it got started, what motivates you and discuss the products you are interested in promoting. We advise that you have the products on hand. Once the live is completed we will publish the recap to our IGTV. 

IGTV is the alternative to IG Live. Brands may create a video of their choice that highlights their brand and products. We ask the the video ranges from 2-5 minutes. We will share it on the SSE Instagram page after it has been emailed to us.

Both Instagram Live and IGTV are optional. If you are camera shy you do not have to participate in this portion of the virtual Pop-Up.

We are so excited to work with you and spotlight your brand! We hope it brings awareness to your brand, increases your web based traffic and social following as well as generates sales! We of course have no control over your individual experience.

Virtual Pop-UP Frequently Asked Questions

What is a virtual Pop-UP?

Sip Shop Eat is an online curated Pop-Up shop with rotating brands from all over the World. Sip Shop Eat spotlights select brands to its network of over 30K+ food, style and drink lovers. We also promote through paid ads and social media promotion. Brands are featured on in the SSE virtual shop for 90 days. SSE selects an images from the brand partner's website and links to the brands chosen URL. The SSE team creates custom content for each brand including social stories, feed posts, Blog posts and dedicated e-Blasts *Blog posts are for 90-Day Virtual Pop-UPs only. Note: Brands selecting shop listing only do not receive custom content development or dedicated promotion.

How do I participate?

Complete our application and wait to hear from us! Once the confirmation email is sent you will receive the appropriate links for scheduling your IGTV or Live. Once approved it may take up to 5-7 business days for your virtual marketplace listing to go live.

What is the selection criteria?

We love brands so we're pretty much open to anything. Vendors must review and accept the Vendor Agreement, complete our application and be prepared to fulfill direct customer orders. We generally seek brands that fit our general aesthetic and fall into a product based business. Brands should express enthusiam for promoting their partnership with SSE also driving their own audience to the platform to Discover, Shop and Experience collective experiences SSE offers.

How will it work if/when I am selected?

Following submission of your completed application, we will reach out to confirm that you have been selected via email. The email includes a link scheduling IGTV or IG live. Approved brands are listed within 7 business days and remain active for 90 days based on their application requests. Within the selected time period brands will be featured and promoted. Brands selected in the 90-day option are featured multiple times throughout their Pop-Up. Rest assured we will tag all your posts on Social Media when promoted. To view your e-Blast, you will need to subscribe to Note: We can not gaurantee sales.


Please go to the Pricing Page for current virtual Pop-Up pricing lists. All fees are non-refundable or transferrable. Pricing:

When will my social posts be scheduled?

Your social (Instagram + Facebook Feed posts and stories) will go live some time within the 30-day timeline. SSE posts are scheduled in advance weekly. Each brand is featured over the 30 day period in a first come first serve fashion. Each brand will be featured before the 30 day period ends. Each posts will be tagged and linked to the URLs specified in your application.

What should I do for IGTV?

IGTV is a platform for which longer length videos may be shared/promoted on Instagram. IGTV is another way for brands to share and promote their offerings to the SSE community. You may consider any creative concept as we always encourage vendor expression and creativity! You can do anything from a: product review, tutorial, demonstration, recipe, or event! We leave it ALL up to you. Just send us a copy and select a date you'd like the video to post on the calendar through the Calendly link. The IGTV will be published to SSE social pages on or after the selected date. Here is an example:

What is the IG Live option?

If you choose to go Live on IG: - You may choose a QA or a Live selling event. Once you decide, you will be issued a link to schedule either. For the QA SSE will develop 3-5 questions for discussion with the Brand founder and the CEO/Founder of SSE: Taylar. On the date of scheduled InstaLive. You will navigate to the Sip Shop Eat page on Instagram. Once the Live starts request to Join the Live. Taylar will welcome you and the conversation will begin. Here is a recap from a recent LIVE: For more support joining the Instagram Live, see here:

Camera Shy? Here's some tips.

It's normal to be camera shy when the spotlight is on you. We get it. However, the SSE community loves to meet the makers. So they want to see you! Just be yourself. Get into it. Get out of your own head and just have fun. Talk about your amazing business that you work so hard for. We love you, our community will too. 1. Look and feel your best! Whatever that means for you. Some want to wear their best dressed and put their faces on. Others just want to lay in bed. It's all up to you. 2. Elaborate and keep the conversation going. Answer with open-ended answers. Avoid Yes/No answers. 3. Be creative, show us some BTS. Show us some exclusive pieces. Tell us what inspires and motivates you.

How is the Holiday Pop-UP promoted?

At Sip Shop Eat we employ a comprehensive digital ad strategy which includes: - Paid advertisement on Facebook, Instagram, Tik Tok and Snap Chat. In addition, we rely on Native advertisement: promotion of content (Blogs) that tell a story of what we do and who we feature (hopefully you). The content is featured on high traffic websites like Elle, People, Complex, TimeOut and more. We also list the event on event websites, networks and Facebook Groups. In addition, we ensure our SEO is fully optimized to attract organic search traffic to the virtual shop. Lastly, our network includes over 17K people internally and accross platforms.

What are the requirements to participate in the Virtual Holiday Pop-UP?

Vendors are required to:

  • Create a Black Friday Promotion Code.
  • Prepare to ship one product or gift card to SSE for Holiday social media giveaway.
  • Stay active on email communication, responding to inquiries within 3-5 business days.
  • Ship Orders within 7 business days, unless otherwise specified.
  • Provide an address for SSE to send mailer cards (to be placed in all orders over the 3 month period).