Virtual Vendor Questions
Thank you for your interest in becoming a featured brand in the SSE Virtual Pop-UP. The virtual Pop-UP provides small businesses digital growth opportunities by driving traffic to featured brand's online website thereby: increasing brand awareness and promoting sales for the small businesses we feature.
How it Works:
If the Virtual Pop-Up option is selected in your application Your brand is added to the Virtual Pop-Up shop within 5-7 business days. The listing will remain active for 30-90-days after it is listed. Over the course of the 30-90 days, your brand is featured on Sip Shop Eat social media through one or more feed post(s) and stories (including swipe-up link to the URL enclosed in your submitted application). SSE will also feature your brand through a dedicated e-blast for your brand over the 30 day period. Each feature is shared once or more throughout our network. Additional posts are at the discretion of the SSE team.
If "Shop Listing," is selected your brand is added to the Virtual Pop-Up Shop listing only (for 30-90 days). All other features are not included in the "shop listing," only.
SSE uses digital marketing strategies to drive traffic to the virtual site. This includes paid advertising on Facebook and Instagram, Native Advertising (Promotion of editorial style blogs embedded in high traffic websites) and network marketing. We do not rely on our brand partners to supply images or wording. We create promotional ads and posts internally.
Instagram Live and IGTV: Instagram live is a tool provided by Instagram that allows you to stream in real time. If you choose to go live with us a part of your virtual Pop-UP package, you will be given a link to schedule the date of your live. At the time of your live SSE will initiate the live and ask that you navigate to the live stream requesting to "Join Live," We will ask you a series of questions about your brand, how it got started, what motivates you and discuss the products you are interested in promoting. We advise that you have the products on hand. Once the live is completed we will publish the recap to our IGTV.
IGTV is the alternative to IG Live. Brands may create a video of their choice that highlights their brand and products. We ask the the video ranges from 2-5 minutes. We will share it on the SSE Instagram page after it has been emailed to us.
Both Instagram Live and IGTV are optional. If you are camera shy you do not have to participate in this portion of the virtual Pop-Up.
We are so excited to work with you and spotlight your brand! We hope it brings awareness to your brand, increases your web based traffic and social following as well as generates sales! We of course have no control over your individual experience.
Virtual Pop-UP Frequently Asked Questions
What is a virtual Pop-UP?
Sip Shop Eat is an online curated Pop-Up shop with rotating brands from all over the World.
How do I participate?
Complete our application and wait to hear from us! Once the confirmation email is sent you will receive the appropriate links for scheduling your IGTV or Live.
What is the selection criteria?
We love brands so we're pretty much open to anything. Vendors must review and accept the Vendor Agreement, complete our application and be prepared to fulfill direct customer orders.
How will it work if/when I am selected?
Following submission of your completed application, we will reach out to confirm that you have been selected via email.
Please go to the Pricing Page for current virtual Pop-Up pricing lists. All fees are non-refundable or transferrable. Pricing: https://www.sipshopeat.com/pricing
When will my social posts be scheduled?
Your social (Instagram + Facebook Feed posts and stories) will go live some time within the 30-day timeline. SSE posts are scheduled in advance weekly. Each brand is featured over the 30 day period in a first come first serve fashion. Each brand will be featured before the 30 day period ends. Each posts will be tagged and linked to the URLs specified in your application.
What should I do for IGTV?
IGTV is a platform for which longer length videos may be shared/promoted on Instagram. IGTV is another way for brands to share and promote their offerings to the SSE community.
What is the IG Live option?
If you choose to go Live on IG:
Camera Shy? Here's some tips.
It's normal to be camera shy when the spotlight is on you. We get it. However, the SSE community loves to meet the makers. So they want to see you! Just be yourself. Get into it. Get out of your own head and just have fun. Talk about your amazing business that you work so hard for. We love you, our community will too.
How is the Holiday Pop-UP promoted?
At Sip Shop Eat we employ a comprehensive digital ad strategy which includes:
What are the requirements to participate in the Virtual Holiday Pop-UP?
Vendors are required to:
Create a Black Friday Promotion Code.
Prepare to ship one product or gift card to SSE for Holiday social media giveaway.
Stay active on email communication, responding to inquiries within 3-5 business days.
Ship Orders within 7 business days, unless otherwise specified.
Provide an address for SSE to send mailer cards (to be placed in all orders over the 3 month period).